Understanding Consumer Trends

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The American Plate: Unpacking US Produce Consumer Trends

"The American Plate," offers invaluable insights and reports to help your business effectively strategize. Dig into the evolving eating habits and grocery shopping behaviors of US consumers and gain a deeper understanding of the various factors influencing their produce purchases, including sustainability and economic well-being.

An assortment of fresh fruits, vegetables, salmon, and seeds on display.

Consumer Trends

US Consumer Eating Habits & Produce Trends

Explore US consumer insights on healthy eating, fruit & vegetable perceptions and the impact of GLP-1 drugs. Discover opportunities for produce marketers.

Various cut vegetables laid out on a table in neat rows

Consumer Trends

Behind the Plate: US Produce Consumption Realities

Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study.

Young child in a shopping cart holding bell peppers in a grocery store.

Consumer Trends

From Shelf to Cart: Americans & the Grocery Store

Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales.

Woman checking the grocery receipt using her smartphone

Consumer Trends

At the Checkout: Americans & Purchasing Behavior

Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry.

Baskets of red tomatoes with a chalkboard sign reading "FRESH FROM THE FARM."

Consumer Trends

Americans & Sustainable Produce: Key Findings & Full Report

Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report.

A bowl of bananas, apples, and oranges on a kitchen countertop with sunlight through wooden blinds.

Consumer Trends

The American Psyche: Consumer Concerns & Produce Purchasing (Report)

Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities.

Woman pushing a shopping cart full of fresh vegetables and fruits, she is holding a delicious apple, top view

Consumer Trends

US Produce Industry: Consumer Survey & Full Report Download

Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most.

Fresh Insights Blooming Soon

From produce to petals! IFPA Global Insights is growing its consumer trend content with five new articles dedicated to the booming U.S. Floral industry. Get ready for fresh insights!

Browse Reports For International Consumer Trends

The American Plate: Unpacking US Produce Consumer Trends

"The American Plate," offers invaluable insights and reports to help your business effectively strategize. Dig into the evolving eating habits and grocery shopping behaviors of US consumers and gain a deeper understanding of the various factors influencing their produce purchases, including sustainability and economic well-being.

An assortment of fresh fruits, vegetables, salmon, and seeds on display.

Consumer Trends

US Consumer Eating Habits & Produce Trends

Explore US consumer insights on healthy eating, fruit & vegetable perceptions and the impact of GLP-1 drugs. Discover opportunities for produce marketers.

Various cut vegetables laid out on a table in neat rows

Consumer Trends

Behind the Plate: US Produce Consumption Realities

Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study.

Young child in a shopping cart holding bell peppers in a grocery store.

Consumer Trends

From Shelf to Cart: Americans & the Grocery Store

Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales.

Woman checking the grocery receipt using her smartphone

Consumer Trends

At the Checkout: Americans & Purchasing Behavior

Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry.

Baskets of red tomatoes with a chalkboard sign reading "FRESH FROM THE FARM."

Consumer Trends

Americans & Sustainable Produce: Key Findings & Full Report

Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report.

A bowl of bananas, apples, and oranges on a kitchen countertop with sunlight through wooden blinds.

Consumer Trends

The American Psyche: Consumer Concerns & Produce Purchasing (Report)

Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities.

Woman pushing a shopping cart full of fresh vegetables and fruits, she is holding a delicious apple, top view

Consumer Trends

US Produce Industry: Consumer Survey & Full Report Download

Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most.

Fresh Insights Blooming Soon

From produce to petals! IFPA Global Insights is growing its consumer trend content with five new articles dedicated to the booming U.S. Floral industry. Get ready for fresh insights!

How Brazilians Are Consuming Fruits and Vegetables Today

Fresh fruits and vegetables continue to be the primary source of produce in the Brazilian diet. While there are encouraging signs of progress in fruit and vegetable consumption across the country, many Brazilians still fall short of the recommended daily intake of four cups. Despite this gap, there is a strong awareness of the importance of fruits and vegetables for both personal health and their children’s well-being..

A clay pot with a stew of black beans and sausage, surrounded by fresh vegetables on a wooden surface.

Consumer Trends

Brazilians & Healthy Eating: Bridging the Gap Between Intent & Action

Discover insights from a survey of 753 Brazilian consumers on healthy eating, fresh produce, and the influence of medical advice and GLP-1 drugs. Learn how to connect with Brazilian consumers and promote healthier habits.

A breakfast tray with a croissant, muffin, cherries, a glass of milk, a jar of yogurt, and a bowl of mixed fruit.

Consumer Trends

Brazilian Eating Habits: Opportunities for Fresh Produce Growth

Explore key insights into Brazilian fruit and vegetable consumption, revealing opportunities in serving knowledge, snacking trends, and child engagement to boost daily fresh produce intake.

A shopping basket with red kidney beans and a 100 Brazilian real banknote, surrounded by fresh fruits and vegetables.

Consumer Trends

Brazilian Consumer Produce Trends: Price, Quality & Packaging Insights

Explore key insights into Brazilian consumer purchasing behavior for fresh produce. Discover how price, quality, and packaging preferences influence buying decisions and find strategies for brands and retailers to boost appeal.

Young child in a shopping cart holding bell peppers in a grocery store.

Consumer Trends

Brazilian Grocery Habits: Produce Freshness, Merchandising & Family Influence

Explore how Brazilians choose grocery stores based on produce freshness and variety. Understand the influence of in-store merchandising and family dynamics on their fresh produce purchases.

A variety of organic foods, including fruits, vegetables, and other items, arranged with the word "ORGANIC" spelled out at the top.

Consumer Trends

Brazilians & Sustainable Produce: Awareness, Willingness to Pay & Opportunities

Explore how sustainability influences Brazilian produce purchases. Discover insights into consumer awareness, willingness to pay for eco-friendly options, and opportunities for brands to build trust with values-based shoppers.

Brazilian Consumer Psyche: Financial Stress, Optimism & Produce Choices

Explore the emotional and economic factors influencing Brazilian produce consumption. Discover how marketers can position fresh produce as a source of comfort, health, and resilience amid financial pressures and uncertainty.

Hispanic female gardener picking potato beetles from young bushes in her small garden on sunny spring day

Consumer Trends

Brazilian Produce Industry: Consumer Perceptions & Opportunities

Discover how Brazilian consumers view the produce industry, their high regard, and key opportunities for growth through transparency, branding, and community alignment. Learn about their favorable impressions and how to deepen engagement.

Questions?

Maddie Rennardson

Maddie Rennardson

Global Insights Coordinator

+1 (302) 607-2125