When: October 17 - 19, 2024
Where: Georgia World Congress Center, Atlanta, Georgia, USA
Price per square foot: Members: $48 | Non-members: $96
Total attendance by business type
21,000+ Attendees From Over 60 Countries
Show attendees come to meet:
- Grower-shippers and processors of fresh floral and produce
- Suppliers of flowers and plants
- Sellers of value-added commodities, organics and natural foods
- Solution providers for packaging, food safety, traceability, labeling, transportation and more
- Associations, government agencies, universities and more
Meet your customers
82%
of exhibitors agreed that the QUALITY of leads increased or remained steady
82%
of attendees directly influence the purchasing process
35%
of attendees were top management personnel
77%
of exhibitors agreed that the QUANTITY of leads increased or remained steady
36%
of attendees plan to buy product or services that they saw at the show
43%
of attendees were final purchase decision makers
Buyers
1,402
Retailers
476
Foodservice
Operators / Distributors
1,403
Wholesalers / Distributors
Buyer ratio within each expo segment
6.5:1
Solutions Buyers
8.5:1
Produce / Complementary Items Buyers
8:1
Floral Buyers

Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association

Kyle McMillan
Director, Trade Shows
International Fresh Produce Association